Protected Designation of Origin (PDO) aims to promote and protect food products in the EU and is used to describe foodstuffs which are produced, processed and prepared in a given geographical area using recognised know-how. This means that any manufacturers outside of Wensleydale cannot produce a cheese and call it Real Yorkshire Wensleydale. If you saw the press last week, or listened to the radio, or watched TV you will have noticed that GREEN helped generate thousands of pounds worth of positive coverage for Wensleydale. Articles appeared in The Times, Daily Telelgraph, Daily Express, Financial Times, Yorkshire Post and many more. David Hartley, the managing director, was interviewed on BBC Radio 4's Today Programme and also appeared on local radio. Meanwhile, there was a total of 30 minutes of television coverage nationally and regionally. We also persuaded the Yorkshire Post to launch a reader campaign to help support Wensleydale Creamery's bid for PDO - which you can visit here Uniquely Yorkshire